As a result of the pandemic, the world looks much different than it did six months ago. At the beginning of the COVID-19 crisis, many manufacturers suddenly found themselves in uncertain and often precarious positions. In his latest piece, President of Anchor Harvey Tom Lefaivre discusses the importance of marketing in a pandemic and how it can foster new opportunities and lead to business growth in unprecedented times. Read the full article, The Importance of Marketing in a Pandemic, at Industry Today.